Promotions types in Oracle ATG

Promotions types in Oracle ATG

Promotions types in Oracle ATG

Promotions in Oracle ATG are a way of inspiring the customers to make a decision on purchase by offering discounts on products and services, so that customers make the decision quickly and place the order. During this process the customers are offered with a better price compared to regular price.

These promotions can be classified at Item level, Order level and Shipping Level.

  • Item level promotions are classified into

    • Item discount – Amount off

    • Item discount – Fixed price

    • Item discount – Multiplier

    • Item discount – Percent off

 

  • Order level promotions are classified into

    • Order discount – Amount off

    • Order discount – Fixed price

    • Order discount – Percent off

 

  • Shipping level promotions are classified into

    • Shipping discount – Amount off

    • Shipping discount – Fixed price

    • Shipping discount – Percent off

Item level promotions

Description and Scenario the promotion is used

Item discount – Amount off

On the regular price of the product, a specific amount off is offered to the customer adding the item to cart.

For instance, BestBuy can offer $50 off on the regular price of iPhone6.

Item discount – Fixed price

A product is offered at a specific fixed price(compared to regular price).

For instance, BestBuy can offer any iPhone6 for $600.

Another example can be a “buy one iPhone6, get a special price(fixed) on iPad Mini” discount – for example you could offer a price of $25 for any ear phone to any customer who buys a iPhone6.

Item discount – Multiplier

The amount on the discount is adjusted by a factor N.

For instance, an iPhone base price is $650. BestBuy can discount it by $20 through a different promotion.

Considering the  Item Discount – Multiplier value as 2, therefore BestBuy can discounted price to $50, and the iPhone6 price is finally offerred at $600.

Item discount – Percent off

A product is offered a specific percentage off on the regular price.

For example, BestBuy can offer any iPhone6 for 10% off the regular price of $650.

 

Order level promotions

Description and Scenario the promotion is used

Order discount – Amount off

Giving a specific amount off on the total customer order.

Example 1 – BestBuy can offer a $25 coupon (“Use this coupon by Jan 31st 2015 and get $25 dollars off the total order.”)

Example 2 – BestBuy can offer a discount of $20 on any order above $200.

Order discount – Fixed price

Allowing the customer to pay a fixed price on his or her total order.

For example, BestBuy can offer any iPhone accessory for $25 only.

Order discount – Percent off

Giving a specific percentage off the total order of the customer.

For example, BestBuy can offer a discount of 20% off the total cost of an customer order.

 

Shipping level promotions

Description and Scenario the promotion is used

Shipping discount – Amount off

Giving a specific amount off on the total shipping charges on the order.

For example, BestBuy can offer $5 off on the regular shipping charges offered for any order over $100.

Shipping discount – Fixed price

Giving shipping charge for a fixed price.

For example, BestBuy can offer free shipping ($0 shipping) to customers who buy any iPhone6 today.

Shipping discount – Percent off

A specific percentage off the price of shipping.

For example, BestBuy can offer a 50% discount on your actual shipping charges to customers who order total is greater than $250

Img  src: copynicebrunei

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